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Preflight checks for TGA/AHPRA‑sensitive content

Scan captions, ads, and pages before they go live — get clear, explainable flags mapped to TGA/AHPRA guidance and fast safer rewrites.

Built for Solo practitioners and Clinics — also supports Agencies managing multiple brands.

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Not legal advice. No tool can guarantee compliance.

Original post
New year, new skin. Our injectable treatments deliver guaranteed results in just one session – book now and say goodbye to wrinkles forever.
Risk detected
Outcome-promise claim (AHPRA)
Severity: High
Why this is a problem
Using "guaranteed results" creates an absolute outcome promise that breaches AHPRA guidelines. Medical treatments cannot guarantee specific results, and this language misleads consumers about realistic expectations.
Guidance reference: AHPRA Guidelines – Section 5.4 (Outcome claims)
Safer version
New year, new skin goals. Our injectable treatments may help soften the appearance of lines and wrinkles as part of a personalised treatment plan – book a consultation to discuss what could be suitable for you.
Safer wording
Risk reduced
Why this is safer
Removes absolute "guaranteed results" promise and replaces with conditional language ("may help"). Adds individual consultation requirement and suitability assessment, aligning with AHPRA guidance on realistic expectations.
Residual risk: Low
Original post
Love your look again with Botox® anti-wrinkle injections – quick, painless and on special this month. DM us to secure your spot.
Risk detected
Prescription medicine reference (TGA)
Severity: High
Why this is a problem
Directly promoting a Schedule 4 prescription medicine (Botox®) to consumers breaches TGA advertising regulations. Only healthcare professionals can prescribe these medicines after assessment.
Guidance reference: TGA Advertising Code 2021 – Section 4.1
Safer version
Love your look again with anti-wrinkle treatments provided by our qualified team. We'll discuss options, risks, and suitability with you in a personalised consultation.
Safer wording
Risk reduced
Why this is safer
Removes specific prescription brand name and focuses on professional assessment. Emphasises consultation-based approach rather than direct promotion of a restricted medicine.
Residual risk: Low
Original post
Swipe to see her 10-year younger transformation after just one visit ✨ #beforeandafter
Risk detected
Before/after & transformation claim (AHPRA)
Severity: Medium
Why this is a problem
"10-year younger transformation" implies guaranteed age-reversal outcomes. Before/after content without individual-results disclaimers can mislead consumers about typical results.
Guidance reference: AHPRA Guidelines – Section 5.6 (Testimonials)
Safer version
Swipe to see how her skin looks after treatment in these individual results ✨ Results vary from person to person and a consultation is needed to discuss what's appropriate for you.
Safer wording
Risk reduced
Why this is safer
Removes "10-year younger" transformation language. Reframes as individual results with explicit "results vary" disclaimer and consultation requirement.
Residual risk: Low
Original post
I've never felt more confident – this clinic completely changed my life with their injectables 💉 Use my code BEAUTY20 to save today.
Risk detected
Influencer testimonial with discount (AHPRA)
Severity: High
Why this is a problem
Influencer testimonial with "changed my life" claim and commercial discount code breaches multiple guidelines. Creates unrealistic expectations and inappropriate commercialisation of health services.
Guidance reference: AHPRA Guidelines – Section 8.3 (Social media)
Safer version
I'm sharing my personal treatment journey with this clinic. This is my individual experience only and is not a promise of results for others. Talk to the clinic team about your own goals and whether treatment is suitable for you.
Safer wording
Risk reduced
Why this is safer
Removes discount code and "changed my life" testimonial tone. Reframes as individual experience with clear disclaimer that results aren't guaranteed for others. Adds consultation prompt.
Residual risk: Low
Original post
FLASH SALE ⚡ 50% off all filler this weekend only – don't miss out! DM us now to lock in your spot.
Risk detected
Price promotion & urgency tactics (TGA/AHPRA)
Severity: Medium
Why this is a problem
Heavy discount promotion with urgency tactics ("don't miss out") inappropriately commercialises medical services. May pressure consumers into unsuitable decisions without proper assessment.
Guidance reference: AHPRA Guidelines – Section 7.2 (Financial incentives)
Safer version
FLASH OFFER ⚡ Special pricing is available this weekend on selected treatments. Contact the clinic for details and to discuss whether any treatment is suitable for you.
Safer wording
Risk reduced
Why this is safer
Softens urgency language and limits scope to "selected treatments". Adds suitability discussion requirement. Maintains promotional intent but with appropriate clinical safeguards.
Residual risk: Low

Why clinics and agencies get flagged

In Australia, aesthetic marketing is regulated as therapeutic advertising. One risky post can trigger regulator attention, platform penalties, or both.

What it costs

  • Disapproved ads — Campaigns get rejected, spend is wasted, and momentum stalls.
  • Public warnings — Actions remain searchable on official sites for years.
  • No in-house legal team — Most teams rely on "common sense" with no fast, repeatable check.

What triggers it

  • Outcome promises — "guaranteed results", "permanent change", "100% safe"
  • Rx promotion — brand names and consumer-directed promotion of prescription medicines
  • Before/after visuals — missing context, retouched or filtered "results"
  • Testimonials & endorsements — patient stories, influencer claims, discount-code promos

Valenda flags these patterns and suggests safer alternatives before issues escalate.

See how it works →

How it works

Use Valenda in two ways: check before publishing, and continuously monitor what's already live. Same outcome: explainable risk flags and safer alternatives.

Before you publish

1

Paste, upload, or check a URL

Paste a caption, ad text, or landing page URL. Upload an image or a key frame when visuals matter.

2

See explainable flags

Get human-readable labels mapped to guidance — so you know exactly what triggered the risk.

3

Fix in one click

Generate a safer rewrite, add recommended disclaimers, and export a shareable report.

After you publish (auto-monitoring)

Auto-monitoring is rolling out in phases. Start with copy-paste today, then connect channels for continuous checks.

  • Monitor posts across: X, LinkedIn, Instagram, TikTok, Facebook, Threads, Bluesky, YouTube, Pinterest, Google Business
  • Monitor ads across: Google, Meta, TikTok
  • Get instant alerts when content becomes risky (copy edits, reused creatives, new campaigns)
  • Receive a suggested safer rewrite and recommended disclaimers

Continuous monitoring helps you catch issues early — before they escalate.

Built for how aesthetic content is really produced

Whether you're posting from your phone or managing 20 brands, Valenda supports fast checks without forcing a new workflow.

Solo practitioners & small clinics

  • Quick checks for IG/FB captions, promos, and landing pages
  • Safer rewrites in under a minute
  • Visual checks for before/after and heavy filters
  • Simple history of what was checked and why

Multi‑location clinics

  • Central view across locations and teams
  • Standardised policy packs across all clinics
  • Role-based permissions for marketing, clinical leads, and reviewers
  • Audit-friendly history of checks, rewrites, and exports
  • Monthly compliance summaries for owners and insurers

Agencies (10–25 brands)

  • Bulk checks for multiple captions and ad sets
  • Shared policy packs per brand and per network
  • White-label PDF reports for each client
  • Audit-friendly activity history to show "we checked this before launch"
  • Reporting across brands, channels, and time periods

Security, privacy & data handling

Designed to minimise data exposure while keeping reviews explainable and auditable.

Data minimisation

Store only what's needed to run checks and provide results

Retention

Clear retention window + deletion on request (or configurable)

Model training

We do not use your content to train public models

Region

Data processed/stored in the Australia region (if applicable)

Access & audit

Role-based access + audit log for checks, rewrites, and exports

Final responsibility remains with your practice and advisors.

FAQ

Does Valenda guarantee compliance?
No tool can give a legal guarantee. Valenda highlights likely risks based on TGA/AHPRA guidance. Final responsibility remains with your practice and advisors.
Is this legal advice?
No. Valenda is a software tool to support your review process. It provides risk flags and safer copy options, but is not a substitute for legal advice.
Which channels does it support?
You can check any text via copy‑paste or URL today. Channel connections and auto‑monitoring are rolling out in phases.

Get early access

Start with fast preflight checks today — add continuous monitoring as it becomes available.

Get early access