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Control TGA/AHPRA-sensitive content before and after it goes live

Pre-publish checks + post-publish monitoring

Built for solo practitioners and clinics. Supports agencies managing multiple brands with multi-workspace workflows.

Get early access 21-day free trial on activation

Provides compliance support tools, not legal advice. You remain responsible for final advertising claims.

If you run a solo practice or a cosmetic clinic, these risks are familiar.

AHPRA/TGA advertising rules apply to everyday organic content—not just paid ads. They also cover ordinary posts, Stories, and website pages/articles.

1

One post can trigger action

A caption or Story can prompt an AHPRA complaint or TGA scrutiny. Outcomes may include removal requests/directions and, in some cases, penalties or public notices. For registered practitioners, repeated or serious issues can escalate into registration outcomes.

2

Proof-driven marketing is constrained

For S4-related services, before/after-style messaging and testimonials are common AHPRA/TGA risk triggers. When content crosses the line, you often need to pull or rewrite assets quickly—sometimes mid-campaign. The impact is lost momentum, rework, and fewer enquiries.

3

Risk triggers are easy to miss

Many triggers aren't obvious—implied outcomes, safety absolutes, and indirect Rx references (names, nicknames, hashtags, pricing cues). Teams rewrite 'by feel' and double-check drafts. The result is slow approvals and inconsistent wording.

4

Staff personal posts can still be advertising

Content doesn't stay only on your clinic account. Staff can post from personal IG/FB and still create advertising risk when it's clearly linked to your clinic (tags, 'book here', employer mention, service promotion). If content is published at your direction or on your behalf, AHPRA can treat you as the advertiser—so one risky line can exist across multiple accounts and touchpoints.

5

Drift creates surprise risk

Content that looked fine at approval can become risky after small edits, reuse, or updated guidance. Without monitoring, you often find out only after an ad rejection, takedown request, or complaint. Catching changes early keeps fixes small and contained.

Valenda helps you spot AHPRA/TGA-sensitive triggers early by checking content before it goes live and monitoring connected channels after.

See how it works →

Spot TGA/AHPRA ad risks early — before and after posting

Clear flags + suggested rewrites you can copy-paste. Not legal advice.

Before you post

1

Add draft

Caption, ad copy, or creative.

2

See risk flags

Outcome claims • Efficacy • Before/after • Rx references.

3

Copy-paste rewrite

Suggested replacement snippet + optional disclaimer.

⚠ Outcome claim detected
Why: TGA requires substantiation for therapeutic claims
Suggested rewrite:
Try our FDA-cleared device for targeted muscle stimulation

After you post

1

Monitor channels

Organic: Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Threads (+ more). Ads: Meta Ads, Google Ads.

2

Detect changes

New posts/ads and risky edits.

3

Get alerts + rewrite

Email/SMS/messaging apps with a suggested replacement snippet.

🔔 New risky post detected
Trigger: Before/after imagery in Instagram post
Suggested rewrite:
See real client experiences (individual results vary)

Built for how aesthetic content is really produced

Whether you're posting from your phone or managing 20 brands, Valenda supports fast checks without forcing a new workflow.

Solo practitioners & small clinics

  • Quick checks for IG/FB captions, promos, and landing pages
  • Safer rewrites in under a minute
  • Visual checks for before/after and heavy filters
  • Simple history of what was checked and why

Multi‑location clinics

  • Central view across locations and teams
  • Standardised policy packs across all clinics
  • Role-based permissions for marketing, clinical leads, and reviewers
  • Audit-friendly history of checks, rewrites, and exports
  • Monthly compliance summaries for owners and insurers

Agencies (10–25 brands)

  • Bulk checks for multiple captions and ad sets
  • Shared policy packs per brand and per network
  • White-label PDF reports for each client
  • Audit-friendly activity history to show "we checked this before launch"
  • Reporting across brands, channels, and time periods

Get early access

Start with fast preflight checks today — add continuous monitoring as it becomes available.

Get early access